Insyte

Press & Media

Brand
Guidelines

Assets and rules for representing Insyte accurately in press, partnerships, and media. Questions? hello@insytepro.ai

01 · Logo02 · Colors03 · Typography04 · Do's & Don'ts

01

Logo

Always use SVG files. Never rasterise below 48 px height. Maintain clear space equal to the cap-height on all sides.

Download SVGWhite SVG
Primary

Primary

Light backgrounds

Default. Use on white or light surfaces.

White

White

Dark backgrounds

Use on dark or brand-coloured surfaces.

Monochrome

Monochrome

Print / Single-colour

Single-colour black for print and mono contexts.

02

Color Palette

Six purposeful colours. Each plays a defined role — from primary actions to emotional signals like gain and loss. Use them consistently across all touchpoints.

C:76 M:0 Y:50 K:58

R:26 G:107 B:53

Hex: #1A6B35

C:70 M:0 Y:47 K:45

R:42 G:139 B:74

Hex: #2A8B4A

C:0 M:58 Y:75 K:20

R:204 G:85 B:51

Hex: #CC5533

C:0 M:0 Y:0 K:93

R:17 G:17 B:17

Hex: #111111

C:0 M:0 Y:0 K:60

R:102 G:102 B:102

Hex: #666666

C:0 M:0 Y:0 K:9

R:232 G:232 B:232

Hex: #E8E8E8

03

Typography

Two typefaces only. No substitutions in brand-facing contexts.

Space Grotesk

Headings · UI · Marketing copy · Buttons

Weights: 400 · 600 · 700font-display

Know every trade.

Own every edge.

Regular 400

Insyte

SemiBold 600

Insyte

Bold 700

Insyte

JetBrains Mono

Numbers · Stats · Labels · Monospace data

Weights: 400 · 500 · 600 · 700font-data

+$4,218.40 · 71% win rate

0.412 sharpe ratio · 2.1 profit factor · 142 trades

Regular 400

$9,841.20

Medium 500

$9,841.20

SemiBold 600

$9,841.20

04

Do's &
Don'ts

Follow these rules to keep the Insyte brand consistent and recognisable across all touchpoints.

Do

  • 01

    Use Brand Green as the sole accent colour — one focal point per section

  • 02

    Maintain clear space around the logo equal to the cap-height of the wordmark

  • 03

    Use Space Grotesk for all marketing copy, UI text, and headings

  • 04

    Use JetBrains Mono for numerical data, stats, and monospace labels

  • 05

    Keep the logo on white, light, or solid dark backgrounds only

Don't

  • 01

    Do not recolour the logo — use only the provided variants

  • 02

    Do not stretch, rotate, skew, or otherwise distort the logo

  • 03

    Do not place the logo on busy or photographic backgrounds

  • 04

    Do not use Brand Green for error or loss states — use --loss instead

  • 05

    Do not use typefaces other than Space Grotesk and JetBrains Mono in brand contexts